Thursday, October 01, 2009

October is National Breast Cancer Awareness Month

Two years ago one of my best friends, Lisa, was diagnosed with Breast Cancer. I held her hand through the initial diagnosis, the surgery, the chemo, and the radiation. I watched her shave off her luxurious golden blonde long hair rather then find clumps on her pillow. I saw her too weak to stand and too sick to her stomach to eat.

She is a survivor, and thus far, cancer free. I strongly support any products that educate and reinforce the need to raise awareness about this devastating illness.

One such product that I strongly support is the Masterlock 1-9/16 inch wide covered pink padlock with a matching pink key. It displays the Breast Cancer Ribbon in silver on the front of the lock. The most important thing is that Masterlock is also donating $15,000 to The Breast Cancer Research Foundation.

The following is directly from the PR Firm which is handling this promotion.


MILWAUKEE (September 15, 2008) – In honor of National Breast Cancer Awareness Month, Master Lock, the industry leader in locks and security products, is offering a specially designed pink padlock to raise awareness for breast cancer detection and prevention. Committed to helping people achieve peace of mind by locking up their valuables, the company is also helping to unlock a cure for breast cancer by supporting The Breast Cancer Research Foundation® with a $10,000 donation.

“Nearly everyone has been affected by breast cancer in some way, considering the staggering statistic that one woman is diagnosed every three minutes in the United States1,” said John Heppner, president and CEO of Fortune Brands Storage and Security, which includes Master Lock. “By offering the pink padlock, Master Lock continues the company’s tradition of providing innovative security solutions, while helping to keep breast cancer top-of-mind among an important group of consumers who can make a difference in the fight against this terrible disease.”

The pink padlock is available at select mass retailers nationwide, as well as online at Each 40-millimeter pink padlock comes with a matching key and is emblazoned with a pink awareness ribbon, the universal symbol of breast health awareness. The suggested retail price is $5.49 for a single-pack and $9.50 for a two-pack.

The Breast Cancer Research Foundation is dedicated to preventing breast cancer and finding a cure in our lifetime by funding clinical and genetic research worldwide. For more information about BCRF, visit or call 1.866.FIND.A.CURE.

About Master Lock
Master Lock is the world’s largest manufacturer of padlocks and related security products providing innovative security solutions for home, automotive, campus, power sports, bike and storage security needs for consumers and contractors alike. Master Lock Company L.L.C. is an operating unit of Fortune Brands, Inc., a leading consumer brands company with annual sales exceeding $8 billion. Headquartered in Deerfield, Ill., Fortune Brands (NYSE: FO) is included in the S&P 500 Index. (

1. The American Cancer Society

Personally, I love the idea of " unlocking a cure" and this product is well made and easy to use. It makes a perfect gift for women of all ages. They are also offering other lock products such as combination type locks, bike locks, and luggage locks.

Keep your possessions secure, spread the word about Breast Cancer Awareness, and support this company and it's products.


Julie said...

I think it is awesome that Masterlock is donating $15,000.00.

I also support the need for a cure for breast cancer.

Debbie said...

You are a good friend to be there for Lisa through such a tough time. I had to watch my grandma go through chemo and radiation, and I still have the memories of how sick she was. I hope that raising awareness will help prevent more women getting breast cancer, and that they can find a cure soon!