This post brought to you by PBM Products. All opinions are 100% mine.
It's been a long time since Sarah was an infant but I remember quite clearly how much of a struggle it was to pay for the formula that she needed to drink. As it always was an item that had the topmost priority on my shopping list, there were times I had to put other items on hold in order to pay for the weeks needs.
In those days there were not as many choices as there are today. No longer it is necessary to buy name brand formula's at outrageous prices; these days store brand formula is just as good and so much more affordable!
All infant formulas are subject to the same exacting standards of the FDA pursuant to the Infant Formula Act. This legislation vested FDA with the authority to ensure that all infant formulas sold in the United States provide the necessary levels of identified nutrients required for the growth of healthy babies. Store-brand formulas are nutritionally equivalent to Enfamil® and Similac® brand-name formulas but cost up to 50% less for a savings of $600 a year per baby !!. .
Parent's Choice Formula happens to be a great alternative to high cost, name brands and it is available at a variety of stores like CVS and Walmart. They have a really cool savings calculator that shows you how much you can save by a switch to generic formula.
CBS's Moneywatch.com actually published an article recently that recommends generic formulas as an easy way to save money in a tight economy. They talk about the fact that new parents are bombarded in the hospital with free, name brand formula samples and come to believe that in order to be good parents, they have to spend the higher price on their baby's formula needs. This article makes mention of the Infant Formula Act of 1980 that requires ALL formulas to adhere to strict FDA guidelines, regardless of the brand name.
Isn't it time it stops being about the name?